End of Year to do list
11.25.2008
Hey Nation,
I got this in my inbox this morning from our friend’s at the Art Institute in Portland. Their points are great…both eROI and our customers can learn from these suggestions.
The Future of the Banner
11.25.2008
Hey Nation,
I read a great column today by Dave Morgan of Online Spin and I wanted to share. He discusses the future of the banner ad and how it compares to other online advertising tools. Here is the meat of it:
Search will win:
Google is the world’s greatest yellow pages and it will continue to grow. Google has lots more small and medium-sized businesses to sell to, lots more national markets outside of the U.S. where it doesn’t have significant penetration, and lots to do yet to optimize the basic user search experience. In other words, it still has a lot of headroom to operate in. This crisis will certainly slow down the meteoric growth significantly, but given its ability to deliver ROI-based marketing, Google and search generally will still grow at a healthy pace over the next two years, probably in the 10% to 15% range each year.
Web video ads will win:
More and more users around the world are watching video from the Internet on their personal computers. The usage is accelerating, and there is nothing about the economic crisis that would make one think that this phenomenon will slow down. I certainly don’t. Video ads on the Web are effective. Whether they are more or less effective than TV doesn’t matter; the bottom line is that they work and advertisers like them. We will see more of them. While the category is still quite small, and no one has yet created a scalable model to monetize user-generated Web video content, I still think that this sector will grow 20% to 25% each of the next two years, just based on audience growth alone.
Rich media and integrated sponsorships will do all right:
While rich media and integrated sponsorships will feel the headwinds of the economy like other advertising, I do believe that advertisers and agencies will put more of their spend behind more impactful units, and ones that are proven to work, which both of these have been. For those reasons, I think that we will see rich media and integrated sponsorships collectively grow in the 5%+ area each year over the next two years.
Banners will lose:
In a flat industry with a couple of winners, someone has to lose. It will be the banner. It will continue to be the workhorse for performance marketers and will support many brand campaigns, but I think the pricing for banners and the overall ad spend allocated to banners over the next two years will drop considerably, probably 15% to 20% for quality content sites and 30% to 40% for undifferentiated sites and those taking pure performance programs each year for the next two years. It won’t be pretty.
Obamaween
11.18.2008
Hey Nation,
Sorry this took so long but its still hot…
Obamaween from Christopher Masagatani on Vimeo.
The Women of Web 2.0
11.11.2008
Hey Nation,
I write this post after many conversations with @socialmedium about chicks on the web and how it all fits together. It seems that most of the time we bitch about girls that suck on the web and not girls that rule. That being said, I saw a great tweet today by my friend and party cohort @socialmedium and I wanted to do a piggy back post.
Here is a list of women in the industry that actually do stuff for the greater good. I am of course a feminist at heart and love to give props that the other half of the population.
(L to R: Leah Culver, Pownce; Rashmi Sinha, Slideshare; Dina Kaplin, blip.tv; Marissa Mayer, Google; Cyan Banister, Zivity; Lisa Stone, Jory Des Jardins, and Elisa Camahort Page, BlogHer; Caterina Fake, Flickr; Gina Bianchini, Ning; Kaliya Hamlin, OpenID; Mena Trott, Six Apart; and Arianna Huffington, The Huffington Post.)
Props to all the girls who kick ass!
Voting Day in NYC
11.04.2008
Hey Nation….I thought is appropriate to record my voting experience today. After living in Oregon for 10 years this was my first time voting on a lever machine. Oregon is all mail in ballot. I have to say the experience was quick and visceral. You felt and heard the vote click which was cool. The whole process took about 20 minutes. Shout out to the NYC Board of Elections. Great job in the 93rd voting district.
Voting Day from Christopher Masagatani on Vimeo.
