Its coming up…VOTE
10.29.2008
I like it…
Tweetup NYC
10.21.2008
Hey Nation,
I had a great time at the NYC Tweet-up last night. I cant explain what Twitter is so if you don’t already know you better ask somebody. But the tweet up is a once a month event where users and adopters of tweeters meet up in person and give a face to the @.
To be honest, I was so not in the mood to chat before I went out to the event but after a few minutes my attitude and outlook changed for the better. I met a ton of new people all of whom were smart and interesting. Totally refreshing to meet like minded people that are doing cool new things. I met some great behind the scene tweeters as well as some new ones. The event was right off the 8th street NRW near NYU at this Chinese themed bar/restaurant that looked like it had good food actually. I stuck with the Guinness which was tasty.
Thanks for the positive experience Tweeters. Now I better follow up with some of them.
The Diesel Hunt: Episode II
10.14.2008
Hey Nation,
Well what started as an email turned into a phenomenon. And I was in no way underwhelmed by Diesel and the campaign they waged for their 30th Birthday. Titled the world wide Diesel XXX Party it was just that…a party that spanned the globe and ended here in NYC. I call it the Diesel Hunt because it was a hunt….to get the full experience you needed to be engaged and willing to look. From the second I heard about it I wanted to find out more….and the more you found out the more intrigued you were.
I say they waged this campaign cause it was filthy. Not filthy bad filthy good. They used traditional and non-traditional tactics. The brilliance was watching it all unfold. Here were the components:
Email = great design, great subject, concise
Micro-site = Awesome online experience
Print = They had print ads in Vice and other hipster rags. Also Newspaper the day of.
Product = They attached a product to the event the $50 pair of $300 jeans.
Journey = They created a unique Diesel story for everyone who participated.
Buzz = It was the talk of the city. Everyone was asking what was going on
Global = It literally spanned the world.
Payoff = They put up. The hype was there and they embraced it.
All of this is far better to experience along with me and @socialmedium from Media Post…..take the ride and enjoy:
The Diesel XXX Party - NYC from Christopher Masagatani on Vimeo.
A New York Week
10.12.2008
Hey Nation,
Wow. What a week. Not only was it a great week from a work perspective but it was jammed packed with great NYC activities. I am a big list guy so here are some highlights from my week.
- Ryan my CEO was here for 3 days
- Met with Sundial
- Met with Mansueto Ventures
- Met Miguel from Green Desk
- Met with Marsh
- Pitch CBS Watch!
- Rocked CBS, Maxim, and Vanity Fair
- Saw Madonna
- Went to SNL
- Went to the Diesel Party
Here is a montage of a NYC week:
A NYC Week from Christopher Masagatani on Vimeo.
